Billed as a male beauty pageant, the event is designed to raise money for Harlan Appalachian Regional Hospital's Relay for Life team and will feature staff members and medical professionals from several departments decked out in all their frilly finery.
The catch is ... they're all guys.
According to Johnnie Bargo, the nurse manager at the hospital and this year's team captain, the pageant should be good-natured fun which will ultimately benefit The American Cancer Society.
Bargo said she transplanted the idea of the male beauty pageant from a Virginia event, which was designed to raise money for a cancer patient.
"It's a lot of fun," Bargo said. "The winner was an 86-year-old man."
"There will be physicians, maintenance men ... all representing several departments at the hospital," Bargo said.
The contestants will be paraded out on stage for judging. Part of the crowning decision will be based on the amount of money the "most attractive" contestant receives. Bargo said there will be donation jars for each of the contestants, and bids will be accepted for each contestant.
After the judging, one contestant will be crowned Queen of the Relay, the first runner-up will carry the title of "princess" and the second runner-up will be named "little princess."
There will be roses and possibly a steak dinner for the winners.
Bargo hopes to raise $2,000 to $3,000 from the event.
The pageant will be held this evening, starting at 7 p.m. at the Harlan County National Guard Armory. Tickets will be $1.