The Harlan Tourist & Convention Commission has received five awards in the 2013 Kentucky Travel Industry Association’s (KTIA) Traverse Awards for Excellence in Tourism Marketing competition on Nov. 7 during the Traverse Gala held at the Seelbach Hilton Louisville as part of the 2013 Kentucky Travel Industry Annual Conference.
Harlan Tourist & Convention Commission was awarded second place in Rack Brochures for the Harlan County brochure; second place in Specialty Item Intended for Promotion for the Online Weekend Itinerary Guides; and second place in Promotional Video for the Harlan Tourism Promotional Video.
Harlan also took home two honorable mention in Social Media and the “Gettin’ Justified in Harlan, KY” T-shirts.
Brandon Pennington, executive director of the Harlan Tourist & Convention Commission, took home the Rookie of the Year award from KITA, which was chosen out the entire state including Louisville, Lexington and Cincinnati.
Kentucky travel and tourism businesses and marketing organizations vie for awards in 21 separate categories during the annual competition produced by the Kentucky Travel Industry Association. A panel of out-of-state experts judged entries from across the state for this year’s presentation of awards.
Traverse Awards for Excellence in Tourism Marketing are open to Kentucky Travel Industry Association members marketing a tourism product or service in Kentucky. All entries must have been published or distributed within the past year. Each entry is judged for concept, creativity, design and how well it relates to its audience.
According to KTIA President/CEO Laura Cole, “This year we had almost 300 entries for the Traverse awards. Our professional judges were amazed by the quality work they saw and had an extremely hard time choosing the winners. Each winner was deserving of the award they received for their hard work and dedication to the tourism industry.”
The Kentucky Travel Industry Association is a Frankfort-based state association that represents every segment of Kentucky’s tourism industry. The 950-member Association offers continuing education programs, works in the area of governmental relations, produces four statewide travel conferences each year and provides legislative advocacy for Kentucky’s travel industry.