The Harlan Tourism and Convention Commission discovered during a recent meeting their staff had received a number awards for outstanding work during this year’s annual Kentucky Travel Industry Association’s (KTIA) conference.
Tourism Director Brandon Pennington informed the commission Harlan had been awarded three Traverse Awards during the conference.
According to a press release from KTIA, Harlan Tourism took home three Traverse Awards for Excellence in Tourism Marketing. The awards were presented on October 20 during the Traverse Gala held at the Sloan Convention Center in Bowling Green as part of the 2015 Kentucky Travel Industry Annual Conference.
Harlan Tourism received a silver Traverse for their Poke Sallet Rack Card, a bronze award for their online campaign #HarlanChowsDown, and a bronze award for their Annual Report FYE 2014.
“This year has been extraordinarily special for us at Harlan Tourism for each award that we received at this year’s Traverse Gala has been either a new marketing concept or a new project in how we conduct business at our organization,” Pennington said. “This was the first year we produced a rack card for one of our festivals. It was the first year we produced an annual report and it was the first year we tried a digital campaign for Harlan Chows Down. To receive traverse awards for these new projects means we are doing something right and we need to continue these efforts while maintaining our current marketing efforts. It also feels amazing to be recognized among our industry peers in Kentucky.”
Kentucky travel and tourism businesses and marketing organizations compete for Traverse Awards in 16 categories during the annual competition. Judges consists of marketing, public relations and tourism experts whose work is conducted outside Kentucky. Award criteria include concept, creativity, design and impact.
“The Kentucky travel and tourism industry includes some of the most creative and effective marketing professionals to be found in any state and in any industry,” said KTIA president Hank Phillips. “Traverse awards are much sought after and prestigious acknowledgements of success within this highly skilled industry.”
Pennington also advised the commission he had attended this year’s Brushy Fork Institute.
“This class inspired me to work with Harlan 20/20 to try and move forward on painting some of the downtown buildings,” said Pennington. “I’m sure I’ll be giving you all updates on that in the future.”
Pennington mentioned that attending the program opened up the ability to apply for a $10,000 ARC (Appalachian Regional Commission) grant as soon as possible.
Reach Joe P. Asher at 606-909-4132 or on Twitter @joe_hde